At first I was in shock...I mean how many adds, doctors, and magazines are there that reiterate the fact that children under 11 years old (at least) are NOT safe in the front seat. But then I got thinking and figured what else are they to do. It was a dad driving, and he looked like he was headed for work (and not the kind where you wear a suit) and his little boy was probably off to daycare or a relative's house. There was no backseat in this truck, or even partial back seat, the window that overlooks the truck bed was directly behind their heads. So, yes, is it safe to transport a child like that...probably not...but who am I to judge a parent who is doing the best they can, and smiling and interacting with their kid at the same time.
Drive safe truck man, and keep laughing with your little boy!